The City of Mandurah, in partnership with IPS Management Consultants, is excited to offer a free 8-week Marketing for Small Business Workshop specifically designed for local small business owners. This workshop is tailored to help you enhance your marketing strategies, both online and offline, and grow your customer base. Whether you're just starting out or looking to refine your existing marketing efforts, this course will provide the tools, knowledge, and guidance you need to succeed in today’s competitive marketplace.
Workshop overview:
This program will guide you through every aspect of marketing, from understanding the fundamentals to implementing actionable strategies that will help your business grow. Over the 8 weeks, participants will receive hands-on experience, practical skills, and personalised support to help build a solid foundation for their marketing plans.
What you'll learn:
- Master the marketing fundamentals: Gain a strong understanding of core marketing principles, such as branding, market research, and promotional tactics, to build a solid marketing foundation for your business.
- Create and implement effective marketing plans: Learn how to develop actionable marketing plans that are tailored to your business needs, setting clear objectives and identifying the best strategies to achieve them.
- Enhance your digital marketing skills: Explore the dynamic world of social media and online marketing to boost your digital presence and effectively engage with your audience across platforms.
- Improve customer targeting: Learn how to identify your ideal customer and create buyer personas, ensuring your marketing efforts are directed at the right demographic for maximum engagement.
- Measure and analyse marketing performance: Gain skills in tracking, measuring, and optimising your marketing efforts using key performance indicators (KPIs) and analytics tools to make informed, data-driven decisions.
- Networking and collaboration: This workshop will also foster networking opportunities with other local businesses, providing a space for collaboration, idea sharing, and the potential for new partnerships that can help your business thrive.
- One-on-one business support: To ensure you receive personalised guidance throughout your learning experience, the program includes one-on-one business advisory sessions. These sessions will help you address your specific business challenges, track your progress, and implement your marketing plans successfully.
Program details:
Start date: Thursday, 31 July 2025
End date: Thursday, 18 September 2025
Time: Every Thursday, from 9:30am - 1pm
Location: Mandurah Bowling and Community Facility, 89 Allnut Street, Mandurah
Cost: FREE
Eligibility: Exclusively available for residents of the City of Mandurah
Register now!
This workshop is part of the City of Mandurah’s commitment to supporting local business owners and boosting the local economy. By providing access to high-quality marketing education and personalised business advisory support, we are helping small businesses in Mandurah succeed and grow.
This program is perfect for small business owners who want to develop a strong marketing foundation, refine their digital strategies, and improve customer engagement in both the physical and online spaces.