About the Event
Once you’ve planned, recorded and edited your videos, what next? This workshop, the culmination of Mark Regan’s 5-week Video Marketing Workshop Series, will explore the benefits of different social media platforms.
During this two hour session, artists and small businesses will be empowered to create videos optimised for platforms like Instagram, TikTok, LinkedIn, and YouTube, ensuring maximum reach and engagement.Participants will learn how to adapt video formats for each platform, understand algorithms and key engagement metrics, and create eye-catching thumbnails, captions, and hashtags that drive visibility.
The session provides actionable insights to help businesses produce content that stands out in crowded feeds and resonates with their target audience.
Key Topics:
- Learn how to adapt video formats, lengths, and styles to suit Instagram, TikTok, LinkedIn, and YouTube.
- Master techniques for creating eye-catching thumbnails, compelling captions, and effective hashtags that grab attention.
- Discover how to plan and schedule videos to align with audience habits and trends for maximum impact.
- Learn how to analyse engagement metrics and use data to refine your video content strategy.
Follow the link below to book. This workshop is presented and subsidised for Mandurah artists by the City of Mandurah as part of our Creative Learning Calendar program. Click here for more information on upcoming creative professional development workshops.
Location – Mandurah Bowling Club
Date – Thursday, 5 June 2025
Times – 6pm-8pm
Cost – $10
Tickets – BOOK HERE
Accessibility –wheelchair accessible
Meet the Facilitator
Mark Regan is a filmmaker based in Western Australia who inspires audiences to be their unique selves by creating stories which expose the misconceptions of our own brains and society’s rules.
Mark writes short and feature film scripts. He has been involved in numerous local narrative film and documentary productions as a director, producer and cinematographer.
Mark began to create stories when he was a child and has always dreamed of sharing them with a wide audience. He is motivated to make stories that ask big questions and encourage the audience pause and reflect. In 2002, Mark graduated from Edith Cowan University with a Bachelor of Communications in Media and Film Studies. He taught film and digital media at Murdoch Institute of Technology from 2006 to 2021.
For more information, visit markregan.com.au
